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A brief history of 'Hublot' - the french word for 'porthole'

Carlo Crocco leaves Breil in 1976 to found his own manufactory. The company he forms is initially called MDM Geneve. The first watch design he creates, which takes three years to complete, is named the ‘Hublot’ – the French word for ‘porthole’. Its design is notable for its rubber strap – the first natural rubber bracelet in the history of haute horlogerie. 1980 The Hublot debuts at the Basel watch fair. No orders are made, but the watch quickly becomes a commercial success, selling more than $2m worth of pieces in its initial year. The Hublot brand is born.

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